CapSightCompanies & Markets / Employer Brand

How a centre is seen by the people who work there.

Pay brings people to the door; reputation decides who walks in. CapSight shows reviewer ratings and themes for each company next to its pay position and hiring activity, so an employer-brand view is read together with the numbers that shape it.

A company profile: headcount, revenue and where it stands among peers
01/03Employer Brand is a tab on every company page.
  • Reviewer ratings from employee-review platforms
  • Ratings read beside pay and hiring
  • Honest gaps where no platform covers a company
Platform coverage

The GCC list this page draws on.

Where a company stands among the industry's ten largest GCCs
Inside the product

A company against its industry's largest GCCs.

A screen from the product itself. The counts beside it are read from the platform directory.

2,500
company profiles
4,439
GCC centres
35
Indian cities with a centre
10
platform industries
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Employer Brand, in four parts.

Each part is something the product does today, with the data it uses named on the page.

Ratings per company

Overall and category ratings from reviewer platforms, for each company where coverage exists.

Beside the numbers

A company's rating sits on the same page as its median pay against the industry and its hiring activity, so a brand gap can be read against a pay or a demand gap.

Peer comparison

Compare a company's ratings with peers in the same Platform Industry or city.

No invented scores

A company no review platform covers shows no scores, and the page says so.

The market, company by company.

Every GCC on the list has a profile, and every profile rolls up into the cities, industries, skills and pay layers you filter by. Start from the whole market and narrow to one company, or start from one company and see the market around it.

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0.00M
GCC workforce on the list
0
States and union territories with a centre
0.0%
Of the workforce is in mega GCCs
0
GCCs set up since 2021
In the evidence

Reading employer brand with the evidence around it

The ratings are one input. Each row shows what to read them against.

  • If the rating is...Below peers
    Read it againstPay position at the same band
    It may meanA pay gap, or something other than pay
  • If the rating is...Strong, but hiring is slow
    Read it againstHiring activity by city
    It may meanA narrow talent pool rather than a brand problem
  • If the rating is...Strong in one city, weak in another
    Read it againstCentre headcount by hub
    It may meanA culture or leadership issue at one site
  • If the rating is...Not covered
    Read it againstPeers' coverage
    It may meanToo few reviews to rate, not a poor reputation
Questions it answers

Ask the question the way you would ask a colleague.

These are the kinds of questions this page is built for. Each one is answered from the data on it, not from a general model of the market.

  1. How do employees rate this company compared with its industry peers?

  2. Does a pay gap line up with a ratings gap?

  3. Which categories drive a company's rating up or down?

  4. Which peers are best rated in a given city?

  5. Is a low rating on a company with few reviews meaningful?

From first look to a decision you can show.

  1. Open the company

    Go to its profile and the employer-brand section.

  2. Read the ratings

    Overall and category scores, with the platform named.

  3. Set them beside pay and hiring

    Check whether the story agrees across measures.

  4. Compare with peers

    See where the company ranks in its peer set.

Built for the people who own the decision.

For

Employer-branding and TA leaders

A view of how the centre is perceived against competitors.

For

HR leadership

Evidence for retention and offer decisions.

For

Recruiters

Talking points that match the market's view of an employer.

What is held

What is in it, and what is not yet.

We say plainly what the data holds today and what we are still adding, so nothing here is implied.

Held today
  • Employee-review ratings where covered
  • Ratings alongside pay position and hiring activity
Coming next
  • Review themes at city level
  • Attrition and engagement data

The terms on this page, defined.

Every figure on a CapSight page comes with its definition, so you never have to guess what a number is counting.

GCC
A Global Capability Centre: a centre a company runs in India for its own global work, such as engineering, analytics, finance, operations or support. It is part of the company, not an outside vendor.
Platform Industry
The one industry grouping CapSight uses for every company, so a filter or a chart means the same thing on every page. There are 10.
Tier 1 and Tier 2 cities
Tier 1 is the eight established hubs: Bengaluru, Chennai, Hyderabad, Mumbai, Pune, Delhi NCR, Kolkata and Ahmedabad. Every other city is Tier 2.
Operating centre
A company's presence in one city. A GCC with centres in three cities has three, which is why centres outnumber GCCs.
Setup year
The year a company set up its India GCC, where it is recorded: 1,895 of 2,500 companies have one. It is the basis of the setup eras the skyline shows.
Median and percentiles
The median (P50) is the middle value: half the sample sits below it. Percentiles show the spread around it, so a median is never quoted without its band.

Before you ask.

Who provides the ratings?

Employee-review platforms; CapSight blends them weighted by review count.

Why is a company missing scores?

Because neither platform covers it with enough reviews. The product does not substitute an estimate.

Are ratings the same as pay?

No. The page keeps the 'Salary and benefits' rating, a reviewer's opinion, separate from the benchmark's CTC percentiles.

Get started

Bring the GCC decision you are working on.

Where to put the next 300 engineers, what a peer pays its architects, who owns the charter you are selling into. Ask it in CapSight, and see the market, the peers and the people behind the answer.

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  1. 01
    Request access

    We set up your organisation and its admin, who adds the team.

  2. 02
    Ask the question you have

    Market, peer, pay or people, answered from one dataset.

  3. 03
    Walk it through with us

    A 30-minute session with the research desk, on your decision.

An open-plan office floor
Answer · Peer benchmark

Capability maturity of five BFSI GCCs in Bengaluru, by function.

Peer 1
Peer 2
Peer 3
Peer 4
Peer 5

Illustrative example